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Transcend the day-to-day work experience. Work inspired.

Product Marketing Specialist I


Lowell - Massachusetts - USA



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Corporate overview

You’re empowered when you’re a Kronite

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance — to live inspired. In fact, it’s expected! Whether you’re playing foosball in one of our game rooms, working up a healthy sweat in group fitness classes, or videoconferencing with Kronites thousands of miles away, you’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond.


Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution.


Kronos is a privately held company and was founded in 1977. Headquartered in Chelmsford, Massachusetts, Kronos employs more than 5,000 people worldwide.


Product Marketing Specialist (Levels 1 through 3) & Product Marketing Mgr (Levels 4 through 6): Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

This is a challenging and broad-ranging role where the Industry Marketing Specialist will assist Kronos in driving growth across the State/Local Government & Education vertical and sub-verticals.

Specific responsibilities include:

•Use a variety of data sources to analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key business issues, drivers and growth opportunities
•Assist in the development of go-to-market strategies for State/Local Government & Education vertical and sub-verticals.
•Assist individual sales executives in preparing for prospect engagement
•Develop easy-to-use and meaningful sales tools
•Collaborate with Industry Marketing Director and sales to develop and execute programs, events, and initiatives that support the industry vertical goals
•Coordinate and maintain communication link between the field and corporate (e.g. portals, newsletters, training webinars, team calls)
•Work cross-functionally with departments including but not limited to: creative, field marketing, corporate marketing, corporate communications, and partners


•Bachelor’s Degree required
•3-5 years’ industry experience in Higher Education, K-12 or Government
•Candidates must be analytical, curious, creative and detail oriented.
•Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
•Self-starter who can identify problems and proactively suggest and execute solutions with minimal hands on supervision
•Ability to learn quickly and work at a quick pace with a results driven mentality
•Strong capacity to manage multiple projects and deadlines to successful completion
•Aptitude for technology and ability to connect and translate concepts to customer value
•Ability to be persuasive and diplomatic and demonstrate a strong interest in understanding what motivates people to purchase products or solutions
•Willingness to travel approximately 25%

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.