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Product Marketing Manager


Lowell - Massachusetts - USA



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Kronos is seeking a Product Marketing Manager for our enterprise workforce management application – Workforce Central. Successful candidates must have a strong understanding of the workforce management domain, product’s buying audiences and market needs. The successful candidate is expected to be a strong collaborator with product management, customer marketing and sales teams.
Fundamentally the Manager is responsible for developing messaging and positioning that aligns to the company’s overall go-to-market strategy by:
• Collaborating with other functional leaders to develop prospect, customer and sales enablement messaging
• Developing content messaging to support demand generation and customer education campaigns
• Understanding our audience and developing buyer personas and journey maps
• Leading launch for product releases and modules
• Establishing Kronos as a thought leader in the space
• Distilling key functionality and benefits into core product marketing messages
• Developing differentiated content that resonates with our audiences, including presentations, white papers, web copy, audio/video content, messaging guides, sales cheat sheets, collateral, etc.
• Managing outbound product messaging, positioning, marketing, and deliverables
• Providing product messaging to meet a variety of internal and external needs including press releases, web site copy, newsletters, product guides, and event materials


• Minimum 5 years of experience in enterprise software preferably in HR or Workforce Management
• Proven marketing success, positioning and messaging skills
• Ability to think strategically with tactical execution
• Excellent verbal, written, visual/presentation skills
• Capable of producing compelling, high quality documents and presentations on short timelines
• Demonstrated ability to work across cross-functional teams to achieve business objectives
• Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
• Bachelor’s degree in business, marketing or related field

• MBA or Masters from top tiered school
• 5 years of experience in Workforce Management software
• Experience in product management
• Experience in sales enablement/sales training
• Hands-on experience using, supporting, or developing enterprise applications especially HR and Workforce Management


Corporate overview

You’re empowered when you’re a Kronite

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance — to live inspired. In fact, it’s expected! Whether you’re playing foosball in one of our game rooms, working up a healthy sweat in group fitness classes, or videoconferencing with Kronites thousands of miles away, you’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond.


Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution.


Kronos is a privately held company and was founded in 1977. Headquartered in Chelmsford, Massachusetts, Kronos employs more than 5,000 people worldwide.


Kronos is an Equal Opportunity Employer.

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.