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Transcend the day-to-day work experience. Work inspired.

Marketing Programs Specialist - Demand Generation

Location:

Lowell - Massachusetts - USA

Function:

Marketing

Ref #:

201700873
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Corporate overview

You’re empowered when you’re a Kronite

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance — to live inspired. In fact, it’s expected! Whether you’re playing foosball in one of our game rooms, working up a healthy sweat in group fitness classes, or videoconferencing with Kronites thousands of miles away, you’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond.

Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution.

Kronos is a privately held company and was founded in 1977. Headquartered in Chelmsford, Massachusetts, Kronos employs more than 5,000 people worldwide.

Kronos is an Equal Opportunity Employer.

Description

This role will work closely with others on the demand generation team, as well as product marketing, creative, web, and marketing operations to achieve a fully integrated marketing plan that targets prospects and customers in all phases of their buying cycle. 
- Help to develop and execute a comprehensive lead generation/demand creation plan & budget
- Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
- Help to manage and accurately forecast the lead generation budget (including accurate p.o. processing and timely invoice collection)
- Utilize repeatable processes for lead generation and follow-up by sales; provide effective and timely communications with sales teams as appropriate
- Manage relationships with appropriate vendors to expand reach of demand generation programs
- Leverage partners to help maximized marketing budget and reach
- Create tasks in SharePoint to initiate data work, HTML layout of landing pages and emails, and email blasts.
- Utilize marketing software tools for program evaluation; maintaining data accuracy and reporting

Qualifications

- 2-4+ years marketing experience
- Within a software company would be an added bonus!
- Proven experience with lead/demand generation
- Outstanding attention to detail; must be highly organized
- Adept at planning and organizing requirements of moderate scope and complexity
- Ability to prioritize multiple projects and programs to ensure overall progress
- Must have strong metrics orientation
- Experience using systems such as SalesForce and Eloqua a plus
- Operates with integrity without compromise
- Strong interpersonal skills required
- Excellent written communication skills an absolute must
- Education: BA/BS

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EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.