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Transcend the day-to-day work experience. Work inspired.

Marketing Programs Manager

Location:

Lowell - Massachusetts - USA

Function:

Marketing

Ref #:

201701676
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Description

- Ideate, plan, execute and measure a variety of strategic event marketing programs to fuel the pipeline, drive revenue, meet sales targets and align with corporate goals
- Develop and support account based marketing plans and strategies in conjunction with broader based corporate marketing activities collaborating with corporate marketing program managers
- Partner closely with Industry Marketing to ensure alignment of marketing campaigns, messaging and go-to-market strategies
- Develop plans and strategies to support sales team objectives at the local level, particularly with enterprise accounts
- Work with alliance marketing to develop and implement joint partner campaigns
- Work with key stakeholders across the organization to provide training, communications and other support tools to ensure the effective launch of the marketing programs into the sales channel.
- Develop trust by understanding of field needs to define program and success measurements and consistent, superior marketing support to VP, Area Directors, Sales Managers and Sales Executives.

Qualifications

- Bachelor's degree. 5-10 years business experience in B2B demand generation marketing with field marketing a plus
- Proven success in collaborating with sales teams on programs to drive new revenue and accelerate pipeline
- Self-motivated, innovative, collaborative, multi-tasker who is both creative and analytical
- Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis.
- Experience with industry C-level events and value based programs a plus
- Experience developing and executing programs for both enterprise and mid-market accounts a plus
- Experience with sales and marketing automation systems a plus
- Siebel and Eloqua
- National travel availability up to 25%.
- Must be strategic, flexible and creative.
- Strong team player with a positive attitude

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. 

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.