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Transcend the day-to-day work experience. Work inspired.

Marketing Program Manager

Location:

Macquarie Park - New South Wales - Australia

Function:

Marketing

Ref #:

201701576
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Description

The Marketing Program Manager for ANZ develops and executes integrated, strategically-focused marketing plans in support of predetermined metrics and pipeline goals. This includes managing the execution of multiple highly complex and/or strategic marketing campaigns, events, and activities. Works closely with inside and external creative teams, web and product/industry marketing to drive results.

Manage the development and delivery of Kronos' marketing programs and events strategy across the ANZ region
Develop a framework for successfully building marketing programs and executing events
Lead the effort in segmenting and targeting key audience groups
Understand the issues and opportunities faced by key functional audiences, including Finance, IT, Operations and HR.
Understand the optimal mediums to effectively communicate to our target audiences
Develop ongoing contact strategy plans to build credibility, awareness and leads within each target audience

Manage appropriate expenses within budget and on forecast
Manage ongoing communication of program/event plans and timelines across to field teams and other stakeholders

Manage the program/event planning and creation process through a matrixed organisation ensuring adoption by and timely delivery to respective field organizations.

Manage the relationship with in-house creative agency and web team used for program execution

Deliver closed loop analysis of marketing program effectiveness
Identify and improve the processes and technology used to ensure accurate measurement
Identify and analyze key program metrics and use these measurements to feed back into future program strategy

Qualifications

Management experience achieving results in complex and matrixed environments
Budget management experience in a complex environment
Strong experience in segmenting target audiences within specific industry segments through solution marketing, understanding key participants in the purchasing cycle for technology, developing ongoing communication plans and articulating key messages to drive awareness and leads
Enterprise software marketing experience, understanding the unique differences and opportunities in the ANZ market
A strategic thinker with strong leadership and vision abilities
Outstanding communication and collaboration skills - the ability to build consensus amongst multiple groups

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. 

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.