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Manager, Business Development


Lowell - Massachusetts - USA



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The Manager, Business Development will support the North America lead qualification and development process, specifically for the Manufacturing and Services and Distribution verticals. The role will manage a team of 10 Lead Development Representatives, including, providing feedback and coaching on call notes/activities and target account strategy, drive lead conversion rates and build analytics on event effectiveness/ROI. The person will also communicate and work closely with the Marketing Operations, Corporate Marketing, and Field Marketing teams.

• Serve as the Business Development Reps’ daily point of contact for customer and partner escalation issues, one-off approvals, etc.
• Document processes, work flows and data definitions for the support of mapping data and business processes.
• Enable/training on system, processes, campaigns (objectives and strategy), products and solutions.
• Audit Business Development reps’ conversations and call notes to maximize and ensure quality. Provide guidance and insight to continuous improvement.
• Work with Marketing and Sales Operations to ensure that qualified leads are being assigned correctly, the teams have appropriate visibility into the leads and followed-up by Sales/partners in a timely manner. • Provide consultation and recommendations on an ongoing basis to help drive efficiencies and productivity.
• Drive unqualified lead to qualified lead conversion rate.
• Responsible for maintaining calling guideline and scripts.
• Ensure timely follow-up on unqualified leads.
• Track, Monitor DLO and Opportunity Conversion.


Education and Training:
• Bachelor’s degree from an accredited institution or equivalent years of experience in related field
• Training and experience using various CRM and marketing automation applications (Oracle CRM OnDemand, Aprimo, Eloqua a plus)

Work Experience:
• 5+ years of experience including managing a lead/business development team and preferably lead qualification/generation and/or marketing operations experience
• Marketing CRM software tools.
• Business to Business and High Tech / Software industry
• Strong project management skills
• Strong communication skills
• Experience using various query generation tools.
• Microsoft Office advanced skill set (Access & Excel)
• Experience with the development and utilization of marketing databases, data capture requirements and data quality standards.

Personal Attributes:
• Solution oriented person that presents issues and provides answers
• Highly motivated person with a passion to succeed
• Excellent people skills and must enjoy working with others
• The ability to be flexible with change, diverse in function and be ready to quickly acquire the skills necessary to face new challenges.


Corporate overview

You’re empowered when you’re a Kronite

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance — to live inspired. In fact, it’s expected! Whether you’re playing foosball in one of our game rooms, working up a healthy sweat in group fitness classes, or videoconferencing with Kronites thousands of miles away, you’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond.

Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution.

Kronos is a privately held company and was founded in 1977. Headquartered in Chelmsford, Massachusetts, Kronos employs more than 5,000 people worldwide.

Kronos is an Equal Opportunity Employer.

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.