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Business Development Consultant- German


Munich - None - Germany



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Corporate overview

Kronos is the global leader in workforce management solutions that enable organisations to control labour costs, minimise compliance risk, and improve workforce productivity. Tens of thousands of organisations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labour analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution. 

Kronos is a privately held company and was founded in 1977. Headquartered in Lowell, Massachusetts, Kronos employs more than 5,000 people worldwide.



Objectives of Role

•The key objective of this role is to generate ‘Sales Qualified Leads’ within target companies in our chosen market sectors, i.e. opportunities that meet defined qualification criteria.
•You will work closely with the sales and marketing team to develop account penetration strategies and campaigns, involving in-depth profiling in order to achieve the lead Development objectives of the company.

Key Achievements

•Achieve 100% lead Development targets
•Adhere to a defined Lead Development process
•Use CRM and marketing automation software to maintain accurate, up-to-date account records
•Meet the agreed call volumes/time target
•Generate interest in Kronos solutions within target prospects
•Support & encourage the sales team with their individual lead Development activities
•Follow up of marketing campaigns in an effective and timely manner

1. Generate Sales Qualified Leads
•To identify opportunities that meet a minimum qualification criteria through the use of telemarketing & direct marketing activities; telephone, email, direct mail, events, webinars etc.
1.Follow-up of marketing lead campaigns
2.Follow-up of sales lead campaigns
3.Creation and follow-up of your own campaigns
•To maintain productive relationships with prospects, gathering key information to assist in the sales process.
•Maintain accurate and up-to-date records in the CRM

2. Profiling
•Undertake calls to profile and identify potential target companies/prospects
•Help maintain accurate information on companies and contacts in the CRM system


•Experience in ‘Business to Business’ telemarketing preferably, in IT sector
• Fluent in German and English
•Expertise in managing phone conversations in order to qualify opportunities using the BANT criteria (Budget, Authority, Need and Timeframe)
•Outbound Sales Lead Development experience required
•Knowledge of the Manufacturing, Contract Services and/or Transport & Logistics sector will be desirable
•Good level of IT literacy and using business applications, including Microsoft office (Word, Excel, PowerPoint), is required.
•Experience of using CRM tools is desirable.

Kronos is an Equal Opportunity Employer.


EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.