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Industry Marketing Specialist


Lowell - Massachusetts - USA



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UKG (Ultimate Kronos Group) seeks an Industry Marketing Specialist. This is a challenging and diverse action-oriented role in which the candidate will assist UKG in driving growth in various segments of the market including but not limited to: healthcare, manufacturing, services and distribution, retail, hospitality, food services, and public sector. This is an exciting new role where you will rotate between UKG’s five major verticals providing marketing surge support as needed. As such, you will be exposed to a number of different sales teams and sub-verticals. The ultimate goal of the Industry Marketing team is to support the sales team in prospecting, sales cycles, closing deals and driving success within the industry. The ideal candidate will possess a balance of content development, communication, project management and presentation skills and experience.

• Use a variety of data sources to analyze relevant business situations/trends and proactively recognize, evaluate, and develop messages to address key business issues, drivers and growth opportunities
• Collaborate with marketing and sales leadership and customers to develop and execute programs, events, and initiatives that support industry goals
• In collaboration with the Industry Marketing team, learn and understand industry trends, key messages, growth opportunities and the UKG Value props within UKG’s industries
• Work cross-functionally with departments including but not limited to: sales, presales, services, creative, field marketing, corporate marketing, corporate communications, and partners
• Work with individual sales reps to ensure their success
o Assist individual sales executives for preparing for prospect engagement
o Develop and deliver impactful training
o Develop easy to use and meaningful sales tools including collateral, case
studies, presentations, etc.
o Coordinate and lead communication between the field and corporate (e.g.
webinars, team calls)
• Curate personalized content from various sources to specific end users in Sales to meet the needs of Industry Marketing’s customers and prospects


• Bachelor’s degree in Business Administration, Marketing, Communications (or related) with 3-5+ years of related professional work experience
• Excellent written, oral and interpersonal communication skills to include exceptional public speaking and presentation skills, and an ability to work and collaborate cross-functionally
• Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
• Strong organizational and project management skills, with the capacity to manage multiple projects and deadlines to successful completion
• Aptitude for technology and ability to connect and translate concepts to customer value
• Proficiency in MS Office suite
• Flexibility to travel 10%+

• Experience in the software, Workforce management, or Human capital management Industry
• Experience working in or consulting to any of UKG’s industries
• Applicants with experience in a fast-paced marketing or PR agency are encouraged to apply


Corporate overview

Here at UKG, Our Purpose Is People. UKG combines the strength and innovation of Ultimate Software and Kronos, uniting two award-winning, employee-centered cultures. Our employees are an extraordinary group of talented, energetic, and innovative people who care about more than just work. We strive to create a culture of belonging and an employee experience that empowers our people. UKG has more than 13,000 employees around the globe and is known for its inclusive workplace culture. Ready to be inspired? Learn more at

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws. 

View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

UKG participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email or please call 1 (978) 250 9800.