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Industry Marketing Specialist


Lowell - Massachusetts - USA



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Healthcare Marketing Specialist

Kronos seeks an Industry Marketing Specialist. This is a challenging and diverse action-oriented role in which the candidate will assist Kronos in driving growth across various healthcare segments including (but not limited to) health systems, hospitals, post acute & senior living, and non-acute care settings.

The ideal candidate will be a self-starter, comfortable working in teams and in an agile marketing approach, who takes the initiative to understand the industry, customer needs and how human capital management and workforce management solutions helps. This is an individual contributor role who will work closely with the Industry Sr Marketing Manager and other healthcare marketing team members to execute the go-to-market plan for the healthcare vertical.

• Assist in development of industry specific sales tools, including presentations, datasheets, white papers, customer videos, web copy, etc…
• Assist in execution of various campaigns/programs working with field marketing, corporate marketing, sales and other stakeholders on activities such as webinars, direct-mail programs, trade shows and special events
• Support Kronos Chief Nurse Executive (CNE) in internal and external council and advisory group meetings, logistics and material prep
• Ability to articulate product features and benefits in non-technical terms that will resonate with target audience of HR, IT, Finance
• Attend select trade shows, annual sales training and occasional customer site visits
• Own and update internal sales collaboration website (Sharepoint), blog submissions, web copy updates,
• Work cross-functionally with departments including but not limited to: sales, pre-sales, services, creative, field marketing, corporate marketing, corporate communications, and partners on healthcare-related projects


• Bachelor’s degree in Business Administration or Marketing (or related)
• 3-5+ years in product management and/or product marketing work experience
• Proven knowledge of cloud-based software solutions (Workforce Management and Human Capital Management a strong plus)
• Excellent written, oral and interpersonal communication skills
• Proficiency in MS Office suite
• Flexibility to travel 15%+
• Experience working in or consulting to the healthcare industry a plus

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. Want to learn more about our culture? Follow us on Twitter @work4kronos. #MyWorkInspired

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Equal Opportunity Employer

Kronos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.

View The EEO is the Law poster and its supplement. 

View the Pay Transparency Nondiscrimination Provision

Kronos participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email or please call 1 (978) 250 9800.