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Industry Marketing Manager


Lowell - Massachusetts - USA



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The industry marketing team at UKG (Ultimate Kronos Group) is seeking a skilled and collaborative Marketing Manager. This is a challenging and action-oriented role in which the candidate will assist UKG in driving growth in various segments of the market.

The Industry Marketing Manager will create marketing plans for specific products and industries to establish, enhance or distinguish Kronos within the competitive workforce management and human capital management market. Other key responsibilities include developing marketing campaigns, overseeing market research, monitoring competitive activity and identifying customer needs.

The ideal candidate will be a self-starter who takes the initiative to understand and become an expert in the industries they’ll be supporting – along with learning how human capital management and workforce management solutions can help organizations thrive.

This is an individual contributor role who will work closely with the Industry Director and team to execute the go-to-market plan for the Services & Distribution vertical.

• The focus of this role is to help support sales opportunities within the Services & Distribution vertical. As part of this you will research new and existing sub-vertical markets and use knowledge about consumers, trends, competition and customers to develop messages that will enable sales to be more effective
• Develop industry specific campaigns/programs and messaging, working with field marketing, demand generation, sales, and other key stakeholders
• Collaborate with sales on target accounts and assist with deal supporting initiatives including creating win themes, compelling presentations, high end demand creation, value propositions and differentiators
• Work with the Industry Director, Partner team and Sales to identify new partners, joint value propositions, messaging and sales tools to support and effectively launch them to the field
• Create content plans and assets that include industry thought leadership and specific industry messaging in support of various campaigns/programs
• Attend select trade shows, annual sales training and occasional customer site visits
• Understanding of the staffing industry, financial services industry, logistics/distribution industry, contingent workers/gig economy and contract services is a plus


• 6-10+ years enterprise software experience in marketing or product development
• Bachelor’s Degree required
• Experience with Services & Distribution industry a plus (i.e. financial services, logistics, staffing, contract & field services)
• Self-starter who can identify problems and proactively suggest then execute solutions with minimal hands on supervision
• Candidates must be analytical, curious, creative and detail oriented with ability to learn quickly and work in a fast-paced environment with a results-driven mentality
• Excellent written, oral and interpersonal communication skills and an ability to work and collaborate cross-functionally
• Strong capacity to manage multiple projects and deadlines to successful completion
• Aptitude for technology and ability to connect and translate concepts to customer value
• Ability to travel 25-30%

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. Want to learn more about our culture? Follow us on Twitter @work4kronos. #MyWorkInspired

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Equal Opportunity Employer

Kronos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.

View The EEO is the Law poster and its supplement. 

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Kronos participates in E-Verify. View the E-Verify posters here.

Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email or please call 1 (978) 250 9800.