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Industry Marketing Manager - Public Sector

Location:

Lowell - Massachusetts - USA

Function:

Marketing

Ref #:

201703196
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Description

Kronos seeks a Public-Sector Industry Marketing Manager. This is a challenging and diverse action-oriented role in which the candidate will assist Kronos in driving growth in various segments of the Public-Sector market.

Ultimate Goal: Grow Revenue!

Sales Enablement
• Develop sales tools/resources including collateral, white papers, presentations,
etc.
• Support individual sales rep deal and/or prospect strategy including RFP
responses
• Collaborate with sales leadership on revenue goals and commitments
• Communicate marketing efforts/direction through sales team calls and
meetings and attend and assist in select trade shows, conferences, and
meetings
• Messaging/Strategy- Research industry trends, statistics, and facts
• Create messaging based on themes/topics, personas, and sub-vertical
• Build relationships with external industry experts
• Work cross-functionally with internal departments including but not limited to:
sales, presales, services, creative, field marketing, corporate marketing, events,
corporate communications, and partners

Customer Advocacy
• Cultivate relationships with customers based on recommendations from sales,
services, and customer success team
• Interview and document customer’s experience with Kronos solutions through
phone interviews, in-person meetings, emails
• Promote customer stories through case studies, speaking opportunities, social
media and encourage customer networking with support of Kronos Community
portal and KronosWorks Annual User’s Conference

Thought leadership
• Identify opportunities where Kronos can be viewed as a thought leader and
forward-thinking customers can secure speaking engagements
• Participate in conferences, articles/blogs, and networking to further expand the
Kronos Public Sector brand
• Work with Corporate Communications on social media campaigns

Qualifications

Qualifications:
• Bachelor’s degree in Business Administration or Marketing (or related)
• Experience working in or consulting to the Public Sector
• 9+ years of professional work experience
• Excellent written, oral and interpersonal communication skills and an ability to
work and collaborate cross-functionally
• Self-starter who can identify problems and proactively suggest then execute
solutions with minimal hands on supervision
• Flexibility to travel 25%

#LI-POST

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. Want to learn more about our culture? Follow us on Twitter @work4kronos. #MyWorkInspired

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.