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Director, Industry Marketing

Location:

Lowell - Massachusetts - USA

Function:

G&A

Ref #:

201701649
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Description

Kronos is seeking a Director of Marketing for our Service and Distribution business. This is a wide-ranging and critical role that will require broad knowledge of Service and Distribution, Enterprise Software and Workforce Management. Kronos views the Service and Distribution market as an exciting growth opportunity and is looking for an incisive and collaborative leader that can work across the organization to evolve and execute our go-to-market strategy. This is not an “ivory tower” position. The leader will be expected to have field level understanding of the market through frequent interaction with customers, prospects, and a collection of industry influencers. Functionally the role resides in marketing and therefore carries with it traditional Industry Marketing related responsibilities such as message development and market evangelism.
Independent thinkers with a bias for action are well-suited for the role.
Responsibilities:
• Fundamentally the Director – Services and Distribution is responsible for working with other functional leaders to drive significant growth. Kronos knows that there is tremendous opportunity in this sector. The Director will lead a small, highly capable team in this effort.
• Work with other functional leaders to evolve and execute the industry go-to-market strategy.
• Based on a deep understanding of the market’s business needs and Kronos’ product and services capabilities, evolve and/or create the industry message for Kronos.
• Develop and execute strategies to drive market awareness
• Develop and execute strategies to drive consideration
• Employ mathematical or statistical skills to visualize marketing data, identify strategy, and drive efforts
• Work with sales leadership to develop and execute sales enablement strategies.
• Establish Kronos as a thought leader in the industry.
• Serve as the key industry spokesperson to the press, analysts and other external influencers.

Qualifications

Qualifications:
• Bachelor’s degree
• Minimum of 5 years of experience in a Strategic Marketing leadership role
• Demonstrated ability to translate statistics and numbers into meaningful visualization and narrative
• Demonstrated success in creating and implementing practical marketing strategies to promote corporate growth
• Exceptional public speaking, writing, and messaging skills

Preferred
• MBA or Masters from top tiered school
• Minimum of 5 years of experience in Enterprise Software and/or Workforce Management
• 3+ years of strategic consulting
• Demonstrated ability for strategic planning
• Demonstrated experience with analytics and ability to convey the story the numbers reveal

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Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. 

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.