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Digital Marketing Specialist - SMB

Location:

Asse-Zellik - Vlaams Brabant - Belgium

Function:

Marketing

Ref #:

20190004071
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Description

The EMEA Campaign Manager SMB is responsible for managing the marketing plan and campaigns for existing customers, driving retention and revenue generation across the region as well as driving lead generation and pipeline for new customers.

Responsibilities:

• Develop and execute a comprehensive lead generation/demand creation plan & budget for SMB prospects
• Provide subject matter expertise on executing digital marketing campaigns including social media platforms
• Leverage tools to accurately measure and report on effectiveness of lead generation campaigns
• Create, manage and accurately forecast the lead generation budget
• Utilize repeatable processes for lead generation and follow-up; provide effective and timely communications with lead development reps and sales teams as appropriate
• Execute the retention strategy and programme for SMB customers across the region working closely with Sales, Industry Marketing and Professional Services
• Build a positive, cooperative relationship within the marketing team and across internal functions including Sales and Industry Marketing and Professional Services
• Work closely with Global Marketing, Partners/ Event Manager and Content Manager
• As appropriate, use multiple means of marketing communication - email, direct mail, social media, blogs, website, etc.
• Leverage partners and manage vendor relationships to help maximize marketing budget, reach and ROI
• Work with the LDR (Lead Development Representative) team to ensure consistent and high-quality campaign follow-up to maximise lead generation
• Work with the sales team to understand how marketing can help move opportunities through the sales cycle (MOTF)

Qualifications

• BA/BS Preferred.
• A marketing certificate or degree is suggested and helpful but not essential.
• Proven field marketing experience (agency or client side)
• Proven success in planning, driving, and follow-up on marketing campaigns, including budget controls
• Experience of utilizing Digital marketing tools and techniques to drive brand awareness and develop pipeline opportunities
• Experience of working in software and services related business
• Ideally, you will be fluent in French and Dutch

#LI-PRIORITY

Corporate overview

You’re empowered when you’re a Kronite. 

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance – to live inspired. In fact, it’s expected! You’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond. Want to learn more about our culture? Follow us on Twitter @work4kronos. #MyWorkInspired

Kronos is a global provider of workforce management and human capital management cloud solutions. Kronos’ industry-specific workforce applications are purpose built for businesses, healthcare providers, educational institutions and government agencies of all sizes. Tens of thousands of organizations – including half of the Fortune 1000® - and more than 40 million people in over 100 countries use Kronos every day. 

EEO Statement

Equal Opportunity Employer

Kronos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.


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Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email KronosCareers@kronos.com or please call 1 (978) 250 9800.