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Customer Success Marketing Automation Manager

Location:

Lowell - Massachusetts - USA

Function:

Professional Services and Consulting

Ref #:

201701723
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Description

Kronos is seeking a Marketing Automation Manager within our Customer Success Operations team to provide scale that will enable us to effectively target customers with the right content at the right time. This role will be responsible for the day-to-day oversight and management of the business logic used to deliver Customer Success automated lifecycle marketing programs that drive adoption and renewals using intelligent segmentation strategies, creative optimization, A/B testing, and data science. 

RESPONSIBILITIES
•Provide maintenance and support of Customer Success email application, Gainsight, including segmentation, reports, dashboards, etc. 
•Leverage industry best practices and brand standards to deliver on the Customer Success digital marketing program’s strategy and execute campaigns at scale to provide customers with valuable content at each phase of their journey
•Create structure for testing, analysis and optimization of campaign performance on an ongoing basis toward best-in-class customer engagement campaigns that expand across multiple digital platforms
•Perform rigorous testing on each program to ensure all requirements are met, and on time
•Monitor system health and propose solutions and drive changes to reduce errors
•Apply data and qualitative information gathered from a variety of sources to evolve digital engagement initiatives based on customer insights
•Recommend new ideas and innovations to grow and improve our relationship with current customers through marketing automation
•Partner with our CRM, data science, IT and marketing teams to build and expand our Customer Success email marketing campaigns to continuously align with customer needs and deepen customer relationships

Qualifications

•5+ years’ experience with marketing automation, digital campaign development and management, including strategy, implementation and analytics/reporting
•First-hand experience working in Gainsight email application is a plus
•Hands-on experience with enterprise-level email marketing and marketing automation software
•Experience in value nurturing – helping customers realize value from their experience of being a customer – is a plus
•Thorough understanding of customer segmentation, targeted marketing and behavioral targeting, dynamic content, testing methodologies, deliverability, etc.
•Proven ability to learn technical systems and in-house tools quickly 
•Strong project management, organizational and critical thinking skills 
•Excellent verbal and written communication skills
•Analytical and great problem solver
•Experience in Customer Success Marketing and lifecycle engagement program design a plus
•Ability to work well and collaboratively with internal stakeholders
•Proactive, self-directed and have a good sense of accountability

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Corporate overview

You’re empowered when you’re a Kronite

Want to be part of an elite group of highly skilled professionals? We think our employees are a special group of talented, energetic, and innovative people. And for that reason, we refer to ourselves as Kronites. Kronites care about more than just work. We recognize the need to maintain a healthy work-life balance — to live inspired. In fact, it’s expected! Whether you’re playing foosball in one of our game rooms, working up a healthy sweat in group fitness classes, or videoconferencing with Kronites thousands of miles away, you’ll soon learn that we take work and fun seriously. No matter what position you hold at Kronos, you’re a Kronite. And we want you to feel like you have the power to make a difference in your life and the lives of others, at work and beyond.

 

Kronos is the global leader in workforce management solutions that enable organizations to control labor costs, minimize compliance risk, and improve workforce productivity. Tens of thousands of organizations in 100 countries – including more than half the Fortune 1000® - use Kronos time and attendance, scheduling, absence management, HR and payroll, hiring, and labor analytics applications.  Kronos customers include enterprises large and small across diverse industries worldwide including retail, hospitality, healthcare, manufacturing, public sector, services, and distribution.

 

Kronos is a privately held company and was founded in 1977. Headquartered in Chelmsford, Massachusetts, Kronos employs more than 5,000 people worldwide.

 

Kronos is an Equal Opportunity Employer.

EEO Statement

Kronos is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.